Heineken Sales Take a Hit After Price Increase, Shares Fall 5%: Should Investors be Concerned?
The world’s second-largest brewer is having a hard time getting customers on board with price increases. Heineken (HEINY) reported a drop off in the volume of beer sold for the most recent quarter, sending shares 5% lower this Wednesday morning. After increasing prices on average 10.2% around the world, the Amsterdam-based company only managed [...]
